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From Industry to Innovation: My Journey in Microfluidics and Microplastics Research
By Laleh, PhD student at UNSW working under the supervision of A/prof Robert Nordon and Dr Firoozeh Babayekhorasani as part of an ARC Linkage Grant in collaboration with Genesys Electronics Design. At Genesys, we’re proud to celebrate the achievements of innovators who are pushing the boundaries of technology and research. Laleh, a PhD student at the University of New South Wales (UNSW), recently won the Best Poster Award at the Symposium on Microplastics in the Environment a
Oct 22


Growth from Intern to Founder in Electronics Design
At Genesys, we’ve always believed in investing in the next generation of engineers. For more than 30 years, our culture of mentorship and...
Oct 14


What Makes a Great Embedded Engineer? Insights from the Team
Embedded engineering is the unseen force behind the devices we rely on every day, from life-saving medical equipment to IoT sensors and...
Oct 8


AWS and Hardware: How the Cloud Accelerates Product Development
At Genesys Electronics Design, we help startups and product teams turn bold ideas into connected products and we’ve seen firsthand how...
Oct 3


Channel Sounding in Bluetooth 6.0: Unlocking New Opportunities for IoT
When Bluetooth Low Energy (BLE) first appeared, it transformed how devices could connect while consuming very little power. Now, with...
Aug 26


How Being Startup Friendly Helps You Build Faster, Smarter, and Better.
If you’re a startup founder, you’ve probably heard this before: “Yeah, we work with startups!” But when it comes down to it… do they...
Aug 7


Why Security Labelling Matters in the IoT Era?
Building Trust in a Connected World In our previous blog, we shared how Genesys joined IoTAA’s Executive Council to help shape the future...
Jul 31


Genesys Joins IoTAA’s Executive Council: Shaping the Future of Smart Device Security
Your home. Your office. Your hospital. Everywhere you go, smart devices are quietly working making life easier, more connected, and more...
Jul 22


From Vibe to Harmony: The Evolution of AI-Assisted Coding
Goodbye Vibe Coding, Hello Harmonic Coding! In early 2025, software development underwent a major shift with the rise of “vibe coding”—a...
Jul 16


How IoT is Transforming MedTech And Why Startups Need the Right Development Partner
Bringing a connected medical device to market is hard, especially for startups. From concept to compliance, from prototype to scalable...
Jun 10


MISRA-C: What Is It and Why Do You Need It? What Would Life Be Without It?
At Genesys Electronics Design, we understand that embedded systems demand more than just functional code. They demand reliable, safe, and...
May 2


Driving Large LCD Screens with Microcontrollers: A Cost-Effective Alternative to Linux Platforms
Engineering excellence is hardcoded into all we do here at Genesys and we’re constantly looking to drive innovation and push the...
Apr 8


Innovative recycling platform, Bin Bypass, positioned to expand with usage insights enabled by the Genesys Wireless Sensing Platform
Recycling Collection Bin Attachment Unit Bin Bypass had developed an innovative recycling collection bin attachment unit loved by...
Mar 21


Celebrating International Women’s Day: Honoring Noreen Roesler, CEO of Permanence and Creator of the GEMM-16 Electrolysis Machine
Noreen Roesler, CEO of Permanence At Genesys Electronics Design , we’ve had the privilege of collaborating with incredible innovators...
Mar 12


Celebrating Women in Engineering: Conversations with Inspiring Engineers at Genesys
This International Women's Day, we are celebrating two of our talented female engineers — Jasmine , a Mechatronics Engineer, and Tanzina...
Mar 7


Leading MedTech innovation hub in Liverpool selects Genesys as product development partner
Genesys Electronics Design Pty Ltd has officially become a proud partner of the Liverpool Innovation Precinct . The partnership adds...
Dec 18, 2024


Genesys Joins the Ranks of IoTA
We are excited to announce that Genesys has officially become an Executive Council Member of the IoT Alliance Australia (IoTA). This...
Dec 18, 2024


Genesys among the Top 100 Innovators for 2024
Genesys are proud to share that under Geoff Sizer’s leadership, we have been recognised in The Australian Magazine’s prestigious Top 100...
Dec 18, 2024


TruScreen Ranked in the Top 6 Women’s Health Startups Globally - A Proud Milestone for Our Partner
It’s no surprise that innovation in women’s health is on the rise, but one of our long-term clients TruScreen’s recent achievement of...
Dec 9, 2024


Celebrating Excellence: Geoff Sizer Wins the 2024 Neville Thiele Eminence Award
We are thrilled to announce that Geoff Sizer (CTA and founder of Genesys Electronic Design Pty Ltd) has been honoured with the...
Nov 6, 2024
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