What We Do

Electronics engineering is at the heart of what we do. Our services encompass four key capabilities:


From conceptualisation and roadmapping to system architecture and compliance, a smart product starts with smart design


Our modular stack takes hardware development to the new level of cost-effectiveness and reliability


Using the gold standard of coding languages, Misra C, we build your application on top of our proven library of firmware modules


Our design for manufacture approach leverages our strategic partnerships with electronics manufacturers to deliver the lowest possible unit costs

Putting the Smarts into
Your Design Strategy

It’s not enough to have a smart product. You need to be smart about your design strategy. Being strategic means considering four things:

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Our smart approach underpins our One-Pass-To-Production quality guarantee. 

We conduct standards analysis early to identify the implications for product design and eliminate compliance problems occurring late in the development process. Our rigorous verification and validation processes ensure essential performance and regulatory compliance.

Drawing on our extensive experience in commercialising products for global distribution, we add value to your concept by identifying features that increase the competitive positioning of your product. 

We develop data models that vertically integrate systems and subsystems. The meaning of data is understood consistently at every layer, driving interoperability and superior reliability using proven hardware and software modules. This integration helps unify everything from sensor selection to data visualisation via an app or web browser. 

We deliver a smart approach to delivering prototypes, minimum viable product and beyond, by focusing on an architecture that maximises feature sets early on and minimises the cost of adding more later on.


Delivering Hardware Designs That Work the First Time

Genesys undertakes electronics hardware design at the detailed circuit level, delivering schematics for printed circuit boards that work the first time, with no need for Rev B or Rev C .... to get your device working.  Our particular expertise includes:

  • Modular design: For all designs, we leverage the Genesys IoT GENome - our extensive and proven library of hardware modules to deliver core processing, sensing, control and communication functionality common to many devices.

  • Future-proofing: We aim to future proof product designs by using a Modular Stack approach, isolating features identified in your Product Roadmap as likely to change, or where multiple versions are required. Changes can arise from rapidly evolving technologies, the regulatory requirements of countries targeted, market segmentation and product evolution.

  • Guaranteed electromagnetic compatibility: We internally test for compliance with electromagnetic compatibility standards before any prototypes go to independent verification test labs. 

  • Smart component selection: Working with our trusted manufacturing partner, we specify reliable, cost-effective components and minimise the chance of components reaching end-of-life during the lifetime of the product. 


Firmware that just works

Genesys develops firmware and software for platforms ranging from simple embedded microcontrollers, through to embedded Linux/RTOS systems, VxWorks, ECOS, Windows CE and PCs, Apple/Android Apps and smart homes, and web-enabled platforms.

  • Modular design: Our strategic approach extends to coding, where we have an extensive and proven library of software modules supporting our hardware modules. These modules are also part of the Genesys IoT GENome.

  • MISRA-C quality: We use MISRA-C, the gold standard in programming for microprocessors.  We have developed a highly structured architectural approach which partitions code into low-level drivers and hardware-independent middleware and application modules. The interoperability and reusability of modules that "just work" drives the quality and reliability of our software.


  • VHDL development: Genesys offers VHDL design services. We can integrate third-party cores and modules or undertake a complete logic design. We have developed systems from small CPLDs through to large FPGAs (millions of gates) with clock speeds beyond 100MHz. 

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For more information, view our Software Development services.


Streamlined Manufacturing

Genesys plays a critical role in the manufacture of prototypes and the final product, liaising with the electronics manufacturer, packaging and sterilisation service providers and the final assembly team. Our role relates to:   

  • Testing and modelling: Before entering the manufacturing phase, Genesys undertakes formal design verification and validation, including on-the-fly and regression-based unit testing. Where appropriate, we comprehensively simulate and qualify designs before manufacture.

  • Design for manufacture: Minimising the cost of manufacture starts with the design. We aim for full surface mount designs where possible, minimising any hand placement of components. We include test points aligned to work with test jigs. We also ensure astute component selection to minimise unit costs and the chance of components end of life.​  

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  • Documentation preparation: Genesys delivers gerber files, a bill of materials, manufacturing instructions, pick-and-place coordinate files, test specifications and all other information required for manufacture. The quality of our documentation is cited as the gold standard by electronics manufacturers.

  • Manufacturer liaison: We work closely with the electronics manufacturer, providing engineering support to answer questions and troubleshoot any issues as they arise.

  • Test Jigs: Genesys designs and manufactures production programming and test jigs required for end-of-line testing.  Our test systems ensure the electronics and embedded firmware are working before shipping the product.


Not familiar with the electronics design and manufacturing process? We can explain it over the phone in 30 minutes.