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From Concept to Reality

If your product has electronics or software in it, Genesys should be the entry point to your product development journey.  

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Development Options

Customers have a choice of bespoke, white-label or hybrid development paths, depending on your budget and the importance of owning the intellectual property (IP) in the device. 

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Development options

Why Choose Genesys

If your product has complex embedded technology, your development process needs to be robust in order to assure outputs and minimise risk. Three unique approaches underpin the value we deliver:

  1. One-pass-to-production: We guarantee One Pass To Production™ for PCBs designs from initial concept, through to volume production of commercially-ready products. Learn more.

  2. Maximum Viable Architecture: Being smart about your minimum viable product can greatly reduce overall product development costs. Genesys develops a product road map with an architecture that maximises early features and minimises the cost of adding more later. Learn more.

  3. Integrated design and compliance services: Many regulatory compliance consultants will tell you what you need to do; but we can tell you how to do it, and guide you along the way. Building on our deep technical knowledge, Genesys will help you comply with the devil in the detail of regulatory standards. Learn more.

Enclosure Design

Our world-beating electonics deserves housings of equal utility and robustness, with a professional look and aesthetic appeal.


We perform product 3D modelling with SolidWorks in conjunction with Altium Designer, which allows us to mechanically and aesthetically visualise and validate a product assembly before it is prototyped, and ensure that the electronics fits in the box.


The modelling is complemented by a mechanical workshop with laser cutting/engraving and 3D printer-based fabrication capabilities, delivering fast turn-around custom enclosures.


For complex casings and mechanical assemblies, we engage an industrial design partner, as shown below.

Enclosure Design

Our Process

Genesys specialises without compromise in electronics and software engineering, and partners with similar specialists in industrial design and electronics manufacture to deliver a complete best-in-class product development service, outlined in the process below.

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Our process

Our Value-add Services

Beyond product development, Genesys can help you succeed in four other ways:

  • Freedom to Operate: Genesys can assist your patent attorney in identifying potential conflicts of your product with patents held by other companies. This includes technical review of competitor patents to ensure your design does not transgress their claims.

  • Patent applications: Genesys can help develop patentable technologies for you and has been involved in over 30 successful or pending patent applications by clients. We can assist your patent attorney with your patent specification and structuring of patent claims.

  • Grant applications: We provide advice and support in the grant application process to boost your chance of success. This includes provision of technical specifications, project planning, and the establishment of an activity/resource tracking system. 

  • Regulatory compliance: We manage the  regulatory compliance process. Our engineering, risk management and quality processes are fully integrated with our compliance processes to deliver compliant products for any jurisdiction around the world.

Our value add services

Our Product Development Communities

Genesys recognises it takes more than great technology for a product to be commercially successful. That's why we have created an online community to bring together the leading specialists from all the disciplines needed to create an electronic device. 

  • Webinars: We regularly run online seminars on the full range of topics needed to develop electronic devices.

  • Workshops: We run workshops in partnership with a range of institutions.

  • Networking meetings: We bring together like-minded individuals in the product development community. 

For more information, view our
MedTech Development Community.


From a company working with Genesys and its strategic partners in industrial design and manufacturing.

 “I like that the companies are separate, and that I have relationships directly with each of them. I like to sit in the middle and make decisions about the things that matter to us.

There is a little bit of rivalry between them, pushing the boundaries in their own space, which is fantastic. I want each company to be the best at their own thing and they're very, very good at not letting that competitiveness get in the way of delivering.

So that loose association, the ability to communicate and work with each other, without it being a drama for me, is exactly what I'm looking for.”

- Chief Executive of a MedTech company

Want to understand the product development process better? Contact us for a free consultation.

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