.png)
AWS and Hardware: How the Cloud Accelerates Product Development
- Mariane Gregorio
- Oct 3
- 3 min read
Updated: Oct 7
At Genesys Electronics Design, we help startups and product teams turn bold ideas into connected products and we’ve seen firsthand how leveraging AWS tools and infrastructure can transform the way hardware is designed, tested, and delivered.
According to Robert Truong, Lead Embedded Systems Engineer at Genesys,
“AWS is used to support our products when they are internet-enabled. We use AWS services for everything from managing device data to powering full web portals. The proven services from AWS reduce technical risk, enable quicker development times, and ultimately lower costs for clients.”
From Hardware to Cloud —Faster
Traditionally, hardware development is slow. Prototypes can take months, integrations even longer, and testing often drags on, especially when cloud connectivity is involved. With AWS, those timelines are dramatically shortened.
In our projects, AWS IoT Core allows us to incorporate standard IoT features into devices and cloud platforms quickly and securely. Instead of building custom implementations for device management, user assignments, reporting dashboards, email notifications, and AI-assisted data visualisations, we leverage AWS services to deliver these capabilities with less time and effort.
This ability to connect prototypes to the cloud in days instead of weeks is a game-changer. As Raymond Sia, Software Engineer at Genesys, highlights:
“AWS provides scalable infrastructure for data processing, device connectivity, and analytics allowing us to focus on the hardware design itself while ensuring seamless integration with cloud services for remote monitoring, updates, and analysis.”
The AWS Services We Rely On
At Genesys, we make use of a wide range of AWS services across the hardware product lifecycle.
IoT Core – for secure device connectivity and management
S3 – for scalable and reliable data storage
Kinesis – for real-time data streaming from devices
Cognito – for user authentication and management
Lambda – for serverless event handling
Redshift – for high-performance analytics on large datasets
As Raymond highlighted ,
“In our projects, AWS IoT Core has allowed us to connect prototypes to the cloud within days instead of weeks, speeding up testing and integration significantly.”
Why AWS Matters for Our Clients
The biggest advantage of AWS lies in scalability and insights. Instead of being limited to the performance of an individual device, clients can access aggregated data across their entire fleet.
As Robert notes:
“Clients can view performance, current status, and fault information across a range of devices to make powerful, data-driven decisions. That level of insight is simply not possible without a cloud platform like AWS.”
And because AWS is pay-as-you-go, there’s no need for clients to invest in expensive on-premise infrastructure. This reduces both technical risks and financial pressure, particularly in the early stages of product development.
Cloud + Hardware = The New Standard
At Genesys, we use AWS to:
Rapidly connect early prototypes to the cloud
Build scalable architectures that evolve with the product
Simplify integration between firmware, mobile apps, and dashboards
Reduce iteration cycles through early data visibility and automation
Deliver investor-ready MVPs faster and with lower technical risk
Whether you’re building a medical device, a smart sensor, or an IoT-enabled product for energy or mobility, AWS allows you to move faster without sacrificing quality.
AWS provides the tools. Genesys provides the execution. Together, we help innovators build products that are secure, scalable, and ready for the future.
