Genesys Joins IoTAA’s Executive Council: Shaping the Future of Smart Device Security

Your home. Your office. Your hospital.

Everywhere you go, smart devices are quietly working making life easier, more connected, and more efficient. But behind all this convenience lies a critical question: Can you truly trust the technology you rely on every day?

To help answer that question, Genesys Electronics Design took an important step.

At the end of 2024, we joined the Executive Council of IoT Alliance Australia (IoTAA), Australia’s leading organisation driving IoT innovation, standards, and security.

This isn’t just a partnership.

It’s a commitment to make IoT safer, smarter, and more secure for everyone.

Why Genesys Joined IoTAA and Why It Matters

At Genesys, IoT isn’t just a trend, it’s at the core of everything we design and build.

From life-saving medical devices to connected industrial systems, wireless connectivity and cloud technology are shaping the future of innovation.

But with progress comes responsibility.

Damien Landais, Co-CEO of Genesys, explains:

“Being at the centre of what is developed and standardised is crucial for Genesys, not only to have a voice, but also to share our expertise.”

By joining IoTAA’s Executive Council, Genesys has a seat at the table where industry standards, security frameworks, and best practices are created.

This means we’re not just adapting to the future of IoT. We’re helping define it.

The Hidden Risk: When Smart Devices Become Vulnerable

Not all IoT devices are created equal. Cheap, low-quality devices, often imported without proper compliance, can unknowingly put users at risk.

A smart doorbell.

A connected lightbulb.

A low-cost security camera.

Any of these could become an easy gateway for hackers. And most consumers have no idea about the risks hidden in these devices.

This is where IoTAA steps in.

Backed by the Australian Government, IoTAA is developing a cybersecurity labelling scheme, helping people instantly identify if a device meets essential security requirements before they buy it.

It’s a simple but powerful step toward a safer IoT ecosystem.

How Genesys Is Helping Drive Change

As an IoTAA Executive Council member, Genesys is actively:

1. Joining working groups and committees to shape practical, real-world solutions

2. Sharing deep expertise in IoT-to-cloud security to influence best practices

3. Contributing to cybersecurity labelling initiatives to raise awareness and build trust

What This Means for Our Customers

Being at the forefront of these conversations means our clients get clear, tangible benefits:

• Early insights into new IoT security standards and regulations

• Guidance on achieving cybersecurity labelling for your products

• Solutions designed with compliance and trust built in from day one

Shaping the Future Together

Damien Landais, Co-CEO of Genesys, says:

“Genesys takes cybersecurity seriously. With new regulations emerging, like the FDA requirements for medical devices in the USA, we’ve invested significant effort in understanding and applying these standards, ensuring every device we develop meets the highest levels of security and compliance.”

Looking ahead, Genesys will continue to collaborate with IoTAA on key initiatives in healthcare, water management, and smart cities.

We’re also closely aligned with global regulations, ensuring the products we develop are not only innovative but also secure, compliant, and globally trusted.

More Than a Membership: A Mission

Joining the IoTAA Executive Council is more than a milestone for Genesys. It’s a mission.

A mission to lead the conversation on IoT security, to raise the bar for the entire industry, and to make smart devices something everyone can trust.

Because true innovation isn’t just about what technology can do.

It’s about making it safe for the people who use it.

Want to build secure, future-ready IoT solutions?

👉 Contact our team today!