why genesys - why we’re different

Quality and Accuracy – Tired of multiple design iterations that cost you time and money? Genesys has an outstanding reputation for getting designs into production with only one prototype run. The secret to our success is an emphasis on specification and validation, rigorous design review and uncompromising relentless approach to the pursuit of perfection.

Commercially Focused – Genesys specialises in the development of commercially ready products. From the outset your products are designed for cost-effective volume manufacture, rapid time-to-market and compliance with regulatory requirements.

Depth and Breadth of Experience – Genesys has a wealth of knowledge and experience in the development of a diverse range of products and systems. (Just refer to our project portfolio to see what we mean!) Whatever your application requirements or industry, we understand the technologies you will need to arrive at the optimum solution. Our broad technology capabilities make us your indispensible development partner.

The Right Resources – Genesys has an extensive development team consisting of professional electronics and software engineers, including hardware designers, embedded programmers, PC programmers, VHDL programmers, RF design specialists, EMC consultants, IP experts and project managers. All engineering team members are tertiary qualified professionals., The team includes senior engineers with decades of experience, intermediate level engineers and younger staff, as well as work-experience placement students who provide technical support. This allows us to tailor a team for your development that has the right mix of skills, experience and cost effective resources.

Specialist Capabilities – Genesys has specialist capabilities in the area of RF design, high speed digital design, analogue design, EMC consulting, designing to meet regulatory requirements, IP protection, designing for volume manufacture, and the development of ultra-low power, space and cost constrained applications.

Proven Development Process – Genesys has a well proven structured development process with clear objectives, tasks and deliverables. The staged development process provides clear review points, and ample visibility of defined deliverables. Our process ensures that product requirements are well defined, commercial questions are answered upfront, and technical risks mitigated. Rigorous review and verification ensures a high quality outcome. Our process also facilitates design traceability.

Extensive IP Base – Genesys owns an extensive library of circuit designs, software suites and other IP building blocks. By contractual agreement with our clients, we are able to draw upon general circuit designs, code fragments, schematic symbols and PCB footprints etc for your designs. These IP building blocks are provided free of charge and often allow us to develop solutions quickly, with reduces risk and with much lower costs.

Excellence in Innovation – Whether it’s applying existing technologies to new applications or solving unique problems with creative solutions, innovation is at the heart of everything we do. Genesys has a long history of supporting innovation, with more than 30 patents applied for and granted as an outcome of our work. Genesys’ engineers constantly think “outside of the square”, endeavoring to apply novel, inventive and innovative techniques in the development of designs to satisfy our customers’ requirements.

Integrity and Professionalism – At the core of our company is a fundamental belief in the value of professionalism, honesty, transparency and fairness. This means that we always treat your IP in the way that you would expect, work conscientiously and bill accurately, and always look to find solutions that are in your best interest. We fastidiously avoid conflicts of interest, and always transfer full ownership of your designs to you in accordance with our contract. These qualities characterise everything we do!

Equipment and Tools – Having the right equipment and tools saves both time and money. Genesys owns and utilises an extensive range of specialist equipment and tools including high-end spectrum analysers, digital storage oscilloscopes, mixed signal oscilloscopes, network analysers, protocol analysers, function/signal generators, data acquisition tools, power supplies, microscopes, thermal chamber, soldering and rework tools.

Genesys also owns an extensive range of embedded software compilers and PC Software Development Suites to suit a wide range of microprocessors, operating systems, and platforms, as well as VHDL tools for FPGA/CPLD platform development. Weuse the latest version of Altium Designer for schematic entry, circuit simulation and PCB CAD.