product development

Product Development
Genesys has an extensive network of development partners so that you have access to everything you need to undertake a complete product development. Whilst Genesys specialises in the implementation of electronic hardware and software, our experience with product development allows us to efficiently and effectively manage the contribution of other partners so that we provide you with a complete, seamless and coordinated development service – a “one-stop” shop.

Project Management
Genesys offers project management services. We can manage all aspects of your products’ development, including the contribution of 3rd party industrial designers, mechanical engineers, patent attorneys, packaging designers, test laboratories, suppliers and manufacturers. This ensures you have a single point of contact, have clear and consistent project reporting and have a seamless, coordinated development process.

Product Concept Development
Genesys is the ideal concept development partner! Through developing products for a wide range of industries and applications we have gained extensive knowledge of the latest concepts for product design, functionality and implementation.
Our consultants are highly experienced and innovative. They can assist you to convert preliminary marketing requirements into sound product concepts based on real world technologies, and address important practical issues such as technical feasibility, achievable specifications, compliance matters and cost versus performance tradeoffs. Our broad exposure means that we can often provide advice on product concepts that are “outside the square” of your industry space. This can provide you with the edge you need over your competitors. We always strive to add maximum value at each step of the process, broadening your product capability and IP base.

Specification Development
Genesys can be engaged to convert your marketing and high level requirement information into a complete and comprehensive Product Specification that defines all the technical detail required to guide your development. These specifications define all aspects of a product including cosmetic, mechanical, functional, environmental, and standards related requirements.
Specification development is the cornerstone of the Genesys development process and forms the basis of the product design and verification phases. Formulation of clear and comprehensive specification is an essential part of ensuring that we develop a product that meets or exceeds all of your requirements and expectations.

Technology Consulting
Through our development experience we have gained extensive knowledge of the latest technologies and techniques employed in a wide range of industries and applications. Our broad exposure means that we can often provide advice on technologies and techniques that are “outside the square” of your industry space. This can provide you with the edge you need over your competitors.
Our highly experienced technology consultants can be engaged to provide ad-hoc advice, or where necessary to prepare formal white papers and reports assessing technologies, implementation options, technical feasibility, technical risks, compliance matters and cost versus performance tradeoffs.

Patent Preparation
Genesys provides assistance in the preparation of patents. This includes:

  • Working with our clients to help them devise their IP protection plan.
  • Preparing detailed product specifications that describe the equipment or system that embodies the invention.
  • Assisting with producing “freedom to operate” reports.
  • Briefing patent attorneys on the nature of the invention.
  • Assisting with the drafting of claims.
  • Supporting patent searches.
  • Reviewing patent applications for consistency and accuracy.
  • Responding to examiner queries.
  • Reviewing PCT reports.
  • Assisting with responses to any prior art claims.
  • Guiding patents through the international examination process.

Certification Management
Genesys can manage the process of certifying your product in accordance with applicable Australian and international standards. This includes:

  • Working with our clients to identify applicable standards and plan the compliance and certification process.
  • Analysing and assessing standards to determine key requirements affecting a product’s design.
  • Reviewing a 3rd party designs to identify compliance issues.
  • Undertaking design remediation activities to correct compliance issues.
  • Preparing information packages for briefing laboratories in support of compliance inspection and testing.
  • Identifying suitable test laboratories and obtaining competitive quotations.
  • Setting up products and systems in support of compliance testing.
  • Managing and assisting with pre-compliance testing.
  • Managing and assisting with formal compliance testing.
  • Interpreting and assessing compliance reports.
  • Providing guidance on product compliance labelling.